Poag Shopping Centers

Corporate Headquarters

2650 Thousand Oaks Blvd, Suite 2200

Memphis, TN 38118

Phone: 901.761.7604

Fax: 901.761.5325

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Viera Tree Lighting

The Avenue Viera Kicks off Black Friday Weekend with Virtual Tree Lighting

November 27, 2020 – In a year of firsts, The Avenue Viera kicked off its Black Friday weekend with a pre-filmed Virtual Tree Lighting. At 6 PM on Black Friday, the video premiered on The Avenue Viera’s Facebook page to an online crowd of excited guests. The video captured Santa and Mrs. Claus reading T’was the Night Before Christmas and then counting down to the tree lighting before reminding guests to visit them in Central Park each weekend and to do their Christmas shopping with The Avenue Viera. The Management Team was thrilled to offer a version of their beloved Tree Lighting event that kept guests safe and healthy in this unprecedented year.

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