Poag Shopping Centers

Corporate Headquarters
1770 Kirby Parkway, Suite 215
Memphis, TN 38138
Phone: 901.761.7604
Fax: 901.761.5325

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Beauty shop interior with customers

Soft Surroundings Opens at Briargate

Soft Surroundings, specializing in quality apparel for women and fine items for the home, celebrated a successful grand opening at The Promenade Shops at Briargate. Customers began arriving as early as five a.m. on a frosty Friday to receive swag bags given to the first 100 guests. Champagne, New York macaroons, makeovers and a 15 percent discount were offered to all visitors including some who traveled from as far away as Castle Rock and Larkspur. A consistent line formed from the cash wrap to the back of the store as 175 guests stepped through the doors within 35 minutes of the store’s opening.