Poag Shopping Centers

Corporate Headquarters

2650 Thousand Oaks Blvd, Suite 2200

Memphis, TN 38118

Phone: 901.761.7604

Fax: 901.761.5325

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Various people in outdoor public space

Introducing the NEW Avenue Viera

The Avenue Viera happily welcomed guests to its newly renovated Central Park and brand new pop jet fountain this week.  The Center kicked off the celebration with a soft opening for The Avenue tenants and community partners.  The event was catered and decorated with beautiful bouquets and lush soft seating.  On Thursday, the team invited patrons back into Central Park for the return of the popular Thirsty 3rd Thursday event.  Over 300 guests gathered for live music and complimentary beverages.  The week culminated in a public Grand Reopening Weekend Party.  From 12 to 4 PM on Saturday and Sunday, hundreds of families stopped by to play in the pop jet, get their faces painted in Central Park, and enjoy games and music.