In an effort to bring families and friends together, The Avenue West Cobb management team organized an event they call “Family Game Night.” The event is intended to bring families and friends together in an offline environment to share laughs, food, drink and most importantly, time spent together.
The event was hosted on the Barnes & Noble patio area & Café on Tuesday, June 26 from 4PM – 6PM. Retailers from the center participating in event included: Barnes & Noble, Ted’s Montana Grill, Romano’s Macroni Grill, Pita Mediterranean and Springfree Trampoline; providing a variety of promotional items for the guests.
In addition to the good times had by the guests, the center enjoyed a sales increase due to the increased traffic from the first-time event. Many retailers reported same-day, double-digit sales increases while others reported bounce back coupons were redeemed in the next 3-5 days contributing to a sales increase for the week. Due to the success of the event, the management team intents to replicate this event in the near future.