After Hours at The Avenue West Cobb

The Avenue West Cobb launched a new After Hours at The Avenue weekly program. The events were designed to drive evening traffic and engage with new shoppers in a unique way. Held in partnership with well-established local networks to drive selective attendance, the ongoing event series was tested with small groups via private invitations through community partners.
The Avenue sponsored complimentary appetizers, refreshments and entertainment working with Avenue retailers and restaurants. After Hours at The Avenue was well received by consumers, retailers, community sponsors and drew from a new customer base. All retailers were invited and encouraged to provide bounce-back offers and participate with open doors and balloons indicating their location as a VIP stop. Event series included Speed Networking, Art on The Avenue, Ladies Night Out, Family Fun Night and Fitness at The Avenue.